Founded by Jolly and Sam Mokorosi
Asili was born out of Jolly's longing to find natural cosmetics which were cost-effective and of good quality, for her family.
After continuous struggles finding suitable cosmetics for fragile hair and skin, Jolly used her kitchen as a laboratory to develop products that she could use to give her hair and skin much-needed relief. Jolly initially made to order just for friends and family, customizing oils primarily sourced from women-managed or owned businesses to individual needs. Today the business focuses on cosmetics for retail distribution and consumption. We are based in Johannesburg and currently distribute to salons, spas and on online platforms.
Our mission is to create and encourage the use of original hair and beauty products that stimulate healthy hair and skin using secrets discovered by our ancestors.